Jobs at Heritage College

Work at one of Calgary's top colleges

Since 2016, Heritage College has been changing the way education is delivered in Western Canada. Our team is young, dynamic and student-focused. We offer competitive salaries, flexible hours, opportunities for personal development, and a rewarding career teaching the next generation of leaders. Our staff works with small groups of students, allowing educators and advisers the opportunity to get to know those whom they are working with.

Heritage College is an inclusive workplace, and an equal opportunity employer. Our staff members come from a variety of backgrounds, and we are proud to celebrate our community’s diversity. What unites us all is a common dedication to our students. We accept applications from any and all qualified individuals. 

Please note: all successful applicants must be able to pass a police criminal background check, as you will be working with students and their sensitive personal information. 

PURPOSE OF THE ROLE

Heritage College, a rapidly expanding educational institution located in Calgary, is dedicated to providing hundreds of individuals with high-quality, in-demand career training each year. Our mission is to empower Calgarians by equipping them with the skills and knowledge needed to secure better job opportunities and advance their careers. With an ambitious goal of becoming one of Alberta’s top career colleges, we are looking to broaden our scope by venturing into new fields of education and extending our reach into various communities across Canada. This position primarily operates on the Heritage College campus, contributing significantly to our marketing initiatives.

Duties & Responsibilities

  • Create and curate digital content and position it for various social media platforms, aligning them with the Digital Strategy Manager to SEO best practices
  • Maintain the brand vision and voice across all platforms in both visual and copy storytelling.
  • Strengthen audience engagement by posting, monitoring, and responding to comments, messages and other user feedback to maintain brand integrity and bolster engagement.
  • Craft social media copy and content calendars and collaborate to create visual content (photography, blog posts, gifs, photo collages, video, live Streams, etc.).
  • Google Ads Management: Manage and optimize Google Ads campaigns to drive traffic and conversions. Analyze performance data to refine strategies and maximize ROI.
  • Develop and implement a robust social media strategy to elevate our brand and meet business objectives.
  • Plan and schedule content, including visuals such as images, infographics, animations, and graphic designs; videos, including short videos, vlogs, tutorials, or live streams; and audio in the form of podcast voiceovers or audio snippets to ensure consistent online presence. Tailor content strategies for each platform. (Instagram, Facebook, TikTok, LinkedIn, etc.).
  • Monitor performance and offer insights, making data-driven recommendations for improvement.
  • Collaborate with external agencies and partners, offering briefs and constructive feedback to bring campaigns to life.
  • Design monthly content calendars to ensure content is delivered on time and aligned with our strategy.
  • Stay current with the latest social media trends and the industry’s best practices.
  • Present monthly reports with detailed performance metrics and actionable plans for future growth.
  • Capture, shoot, and edit content (photos and videos) for campaigns and in-the-moment posts.
  • Keep our brand’s aesthetic cohesive across all content.
  • Attend and capture live events to share in real-time on social media.
  • Generate content ideas that align with our College brand and objectives.
  • Create high-quality videos and social media content highlighting our store, products, and promotions.
  • Assign our marketing budget to ads and review the results.
  • Design targeted ads and promotional materials to increase brand awareness and foot traffic.
  • Track and analyze content performance to optimize future campaigns and advertising efforts.

Experience and Skills

  • Educational Background: A diploma or degree in Marketing, Communications, or a related field is essential.
  • Hands-on Experience: A minimum of 1 year of practical experience in SEO, inbound marketing, and content management is required.
  • Communication Skills: Strong verbal and written communication skills are crucial; familiarity with CP Style is considered a valuable asset.
  • Technical Proficiency: You must be proficient in Microsoft Word and Excel and adept at using Google Analytics and Google Search Console.
  • Organizational Skills: Strong organizational, administrative, and problem-solving abilities are essential to succeed in this role.
  • Team Collaboration: Ability to work effectively in team environments and independently, showcasing strong interpersonal skills.
  • Certifications and Knowledge: Google Ads Certification for search and display ads is preferred. Familiarity with platforms such as WordPress, HubSpot, and Hootsuite is advantageous.
  • Creative Software Knowledge: Experience with Adobe Creative Suite (including Acrobat Pro, Photoshop, Illustrator, InDesign, and Premiere Pro) is an asset.

 

An Ideal Candidate Will:

  • Post-secondary education in journalism, broadcasting, or a related field.
  • Familiar with online publishing tools (e.g., WordPress) and proven ability working with Facebook, X, Instagram, YouTube, TikTok, etc. for business and creating content optimized across all platforms.
  • Excellent shooting and editing skills using a DSLR camera and digital production equipment as well as proficiency in Microsoft Office and Adobe Creative Suite (including Premiere Pro, Photoshop, and Lightroom. Knowledge of After Effects, Audition and Illustrator an asset)
  • Proven ability to grow a brand’s digital footprint with clear and actionable content strategy plans.
  • Enthusiasm and passion for all things radio — everything from music, the arts, pop culture, sports, and a keen interest in technology and digital media.
  • Understanding how major organizations employ various digital platforms and formats.
  • Ability to write and edit compelling copy optimized for different social media channels.
  • Proven experience as a Social Media Strategist, Manager, or Content Creator.
  • Expertise in using social media platforms and tools, with a deep understanding of analytics.
  • Strong communication, writing, and content creation skills.
  • Ability to interpret data and adjust strategies based on performance metrics.
  • Excellent organizational skills, with the ability to manage multiple projects simultaneously.
  • Proficient in photo and video editing software.
  • A solid portfolio showcasing your social media content creation abilities.

 

Job Type: Part-time

Work Location: In person

 

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